Thursday, December 11, 2008

Chapter 11: Advertising (Part 2)

Advertising's effectiveness is debatable, but I still think that they are effective. Case in point, Quizno's. Restaurant's generally excell in advertisements because they emphasize the melting cheese, toasted bread, and hot and scrumptious meat. Quizno's is exceptionally good at this because they show the food as it rolls out of the oven.

Another great example is Nike. Sure, most of the time their ads are pretty unrelated, but the way they approach what they're advertising is phenomenal. Recently, the advertisement with LeBron James is quite impressive and entertaining as he and others throw dust everywhere in monochrome.


However, sometimes, I have noticed very ineffective ads. Old Spice's ads where all the girls are turned on by this old guy is just disgusting. Who would like that ad? Are they trying to say Old Spice can turn girls on no matter what? Gross....

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