Thursday, December 11, 2008

Chapter 11: Advertising (Part 1)



So as for my ads I found, I want to start with the ones I think were ineffective. First, here's this one from Levi. All they really do to advertise their new line of jeans is state what it takes to make an average pair. I mean yes, it is kind of interesting to know, but would that actually prompt me to buy these jeans? No.


Now, just to approach something I saw that was pretty funny, this next one is from Burger King, and I think it's pretty effective. It shows a woman's mouth with bandages on both corners implying that she cut her mouth wider just to eat the burger. I like this cause it approaches women, who are stereotyped to only eating salads, as people who can also have monstrous hamburgers.
This next one is from a group who I think have always either tried too hard to get an ad across or completely failed altogether. This is a great example. This Axe ad says that because Obama wears Axe, Hillary Clinton now supports Obama. WOW. How bad of an ad! They aren't really hitting a target audience, they aren't really getting a valid message across that could make someone buy their product, it's just not a good ad overall.
Finally, this ad by HP is pretty good. They address the personalization offered by HP by relating it to clothes that you wear every day. Plus, it shows a really cool design on the laptop itself. It hits the target audience and its concerns, they relate it to the audience, and prompt me personally to buy an HP laptop.

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