So... for this blog, I went to a Barne's and Noble and looked at magazines I wouldn't read in a million years. Sports Illustrated? Nah, I have to renew my subscription for that one anyways. Time? Nope, read it occasionally. Car and Driver? Anyone who would say yes to this for me doesn't know me well at all. Eventually, my eyes fell upon an Us Weekly; the glorification of celebs and every minute of their lives. The complete opposite of what I care about! Great to use!
How to describe the basic reader? Well, age 16-30, female, not a busy person, involved more in lives of celebrities and how to imitate them, and, it may be a stretch, insecure. Note, that probably is a stretch, but there were a lot of ads about self help and beauty help. I drew this conclusion based on a few things. The language used: cute, romantic, sizzling, diva-licious, is suggestive of a feminine connotation. Plus, the over use bright colors is suggestive of an attempt to draw a younger audience. This magazine, and maybe it's just me, was quite a read to complete. So to do this, the reader must have a true dedication to the lives of celebs. So much was about unbelievably ridiculous things. A whole 3 pages were dedicated to an ad for Nuvaring. Again, an example of the audience is mostly female. As far as the imitation piece goes, they bash style so much, that if a woman were to be caught wearing something deemed as "not hot," they would be mocked for a while and vice versa.
Electronic media has impacted magazines in one HUGE way. Subscriptions. Magazines have become more reliant on advertising because with online sites, they can get their information there instead of waiting for it to arrive in the mail. This is huge. But aside from that, I see little more impact.
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